In a world filled with thrill and excitement, where engines roar at lightning speed and hearts race with every sharp turn, MotoGP stands as the ultimate symbol of passion for motorcycle racing. To solidify its position as a global icon in both sports and entertainment, MotoGP unveils a stunning new visual identity crafted by Pentagram, capturing the essence of speed, precision, and adrenaline that defines every race.
The Redesigned Identity
MotoGP’s rebranding effort reflects its ambition to move beyond being a mere motorsport series to becoming a leading global entertainment brand. The highlights of this transformation include:
- A Sleek Wordmark: Inspired by the aerodynamic shapes of racing motorcycles, the custom wordmark balances sharp angles and smooth curves, embodying the dynamic energy of MotoGP.
- Custom Typeface: Developed in collaboration with F37®, the bespoke typeface features unique alternate characters that exude movement and excitement, perfect for digital and physical applications.
- Digital-First Approach: The new visual system positions MotoGP as a modern, technology-driven entertainment platform that appeals to younger, tech-savvy audiences.
Why It Matters
This identity overhaul comes at a time when MotoGP aims to expand its reach and engage a broader audience. With a focus on digital engagement, the rebranding ensures consistency across platforms while amplifying the sport’s core elements—speed, adrenaline, and precision.
For more details, explore Pentagram’s portfolio featuring MotoGP’s redesign here.
MotoGP’s new visual identity is not just a redesign but a bold reflection of its vision to transcend the boundaries of motorsport. It reaffirms its commitment to delivering an electrifying experience, uniting fans around the world with a dynamic, modern, and unforgettable brand presence.
Learn more about MotoGP’s ongoing innovations on their official website.
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