Roy & Joy Confectionery Branding & Packaging Design by Backbone

Backbone, an Armenian design studio, returns to the spotlight with a captivating identity and packaging system designed for Roy & Joy Confectionery. This playful brand draws inspiration from Victorian illustrations, featuring a delightful trio of characters: Roy, Joy, and the ampersand (&) that connects them. The packaging design combines these whimsical characters with vintage motifs, intricate patterns, and bold colors to bring their world to … Continue reading Roy & Joy Confectionery Branding & Packaging Design by Backbone

MotoGP’s Bold New Visual Identity: A Leap Beyond the Track

In a world filled with thrill and excitement, where engines roar at lightning speed and hearts race with every sharp turn, MotoGP stands as the ultimate symbol of passion for motorcycle racing. To solidify its position as a global icon in both sports and entertainment, MotoGP unveils a stunning new visual identity crafted by Pentagram, capturing the essence of speed, precision, and adrenaline that defines … Continue reading MotoGP’s Bold New Visual Identity: A Leap Beyond the Track

Koto creates new master brand for the Call of Duty franchise

Koto creates new master brand for the Call of Duty franchise The legend resources of Call of Duty’s new personality is a custom typeface called Hitmaker, motivated by the games roots and military legacy. Koto has revealed the consequences of its two-year joint effort with computer game behemoth Important mission at hand, tending to three of the establishment’s critical difficulties with another plan framework including … Continue reading Koto creates new master brand for the Call of Duty franchise

Aruba Conservation Foundation’s re-brand gives nature a voice

Aruba has for some time been a famous objective for holidaymakers, with 3/4 of its public pay coming from the travel industry. The island in the Caribbean is less well-known for its biodiversity, which is becoming increasingly endangered. Recently known as the Aruba Public Park Establishment, the foundation is liable for safeguarding very nearly a fourth of the island’s normal natural surroundings. This includes protected … Continue reading Aruba Conservation Foundation’s re-brand gives nature a voice