
Roy & Joy Confectionery Branding & Packaging Design by Backbone
Backbone, an Armenian design studio, returns to the spotlight with a captivating identity and packaging system designed for Roy & Joy Confectionery. This playful brand draws inspiration from Victorian illustrations, featuring a delightful trio of characters: Roy, Joy, and the ampersand (&) that connects them. The packaging design combines these whimsical characters with vintage motifs, intricate patterns, and bold colors to bring their world to … Continue reading Roy & Joy Confectionery Branding & Packaging Design by Backbone