Backbone, an Armenian design studio, returns to the spotlight with a captivating identity and packaging system designed for Roy & Joy Confectionery. This playful brand draws inspiration from Victorian illustrations, featuring a delightful trio of characters: Roy, Joy, and the ampersand (&) that connects them. The packaging design combines these whimsical characters with vintage motifs, intricate patterns, and bold colors to bring their world to life.
Backbone crafted a unified and adaptable brand narrative, with a visual identity that deeply connects with storytelling and creative elements. Even the smallest details, like the unique design and iconography of their chocolate bars, add an extra layer of fun, offering a delightful surprise every time you unwrap a package. This packaging perfectly demonstrates the importance of visual expression in design.
For more examples of Backbone’s work, you can visit their official website or check out their Behance page.
Keywords:
Visual identity design, packaging design, studio design, Victorian illustrations, playful brand, chocolate packaging, creative design, fun design elements
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